We noticed somethingworth sharing
We found Brightpath while looking at your space
Two tweaks. Big difference.
One small thing caught my eye — with a tiny change to how the first screen is worded, you would hold more of the people arriving from search.
15
minutes
0
prep needed
1
clear idea
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Ines Vaughan
Designer spotlight
A watch you notice is a watch that has failed at its only job.
Eleven years designing instrument panels before she made a watch. No date window, no logo on the dial.
Meridian 36
$395
Meridian 40
$425
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August,in five numbers.
Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
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The Bright LaneBrief
Marketing news, curated by people who act on it too
In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
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