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Browse all →August,in five numbers.
Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
Fold & Co · unsubscribe · email preferences · view in browser
Agency · Monthly Report
Newsletter · Consulting
The Bright LaneBrief
Marketing news, curated by people who act on it too
In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
Bright Lane · unsubscribe · email preferences · view in browser
Agency · Client Newsletter
Newsletter · Consulting
Scope forQ4 delivery
Fixed price · 12 weeks · two revisions
What we’d do
Three workstreams run in sequence, because the second depends on what the first finds. Approve today and it lands before the December freeze.
| Deliverable | Price |
| Audit and findings | £14,000 |
| Design and build | £38,000 |
| Handover and training | £6,000 |
| Total after retainer credit | £54,000 |
Or request changes. Most scopes go through one round.
Terms worth reading
Fixed price — longer than twelve weeks is our problem, not an invoice.
You own everything we produce, working files included.
FOLD & CO
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Agency · Scope Approval
Transactional · Consulting