RIDGELINE
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End of line40% off
The 2025 boards · While stock lasts
RDG 2025-A
$156
$94
RDG 2025-B
$186
$112
Clearance doesn’t mean abandoned
Firmware and spare switches continue for three years from purchase.
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Women · Men · Watches · Gifts
Ines Vaughan
Designer spotlight
A watch you notice is a watch that has failed at its only job.
Eleven years designing instrument panels before she made a watch. No date window, no logo on the dial.
Meridian 36
$395
Meridian 40
$425
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Accessories · Designer Spotlight
Promotional · Fashion & Retail
August,in five numbers.
Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
Fold & Co · unsubscribe · email preferences · view in browser
Agency · Monthly Report
Newsletter · Consulting
The Bright LaneBrief
Marketing news, curated by people who act on it too
In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
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Agency · Client Newsletter
Newsletter · Consulting