Your monthin Tally
1–31 August
1,284
tasks closed
2.4d
cycle time
37
reopened
Where the time went
Customer escalations took 412 tasks, release preparation 268, internal requests 191.
Tip of the month
Reopened tasks usually mean the definition of done is unwritten.
A two-line checklist halves reopen rates within a quarter.
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Related templates
Browse all →August,in five numbers.
Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
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Agency · Monthly Report
Newsletter · Consulting
The Bright LaneBrief
Marketing news, curated by people who act on it too
In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
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Agency · Client Newsletter
Newsletter · Consulting
Still inyour cart
Nothing is reserved · prices as at today
£188 · size M
Fellside field jacket
£96 · one size
Airedale lambswool wrap
£165 · UK 9
Ghyll walking boot
Why people finish the order
Sixty-day returns, worn outside, up a hill.
Two-year free repair on zips, seams and cuffs.
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Apparel · Cart Abandoned
Cart abandonment · Fashion & Retail