Marketing news, curated by people who act on it too
In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
Bright Lane · unsubscribe · email preferences · view in browser
Preview · 600 × 800
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Browse all →Three workstreams ran. One stopped in April.
312
people housed
3 of 4
workstreams
91p
in the pound
Against what we said we’d do
We committed to four workstreams in the February grant agreement. Three ran and one stopped in April — we told you then, and we’re restating it so the figures make sense.
Night shelter
Delivered
Move-on support
Underway
Skills programme
Delivered
Outreach van
Stopped
Stopping the van leaves £18,400 unspent. We have not moved it.
Rowanfield Trust · unsubscribe · email preferences · view in browser
Nonprofit · Project Update
Newsletter · Media & Publishing
A 7-night Amalfi sail · Featured spring departures · 12 guests max.
Featured
May 26
✦ Destination spotlight
Amalfi,
by sea.
✦ Inside the itinerary
Positano
Praiano cove
Sorrento
◆ Sailing May 26 – Jun 02 ◆
Aurelia Travel Co. · ATOL #4291 · 18 Crawford St · London W1H 1BT
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Travel · Destination Spotlight
Promotional · Travel & Hospitality
Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
Fold & Co · unsubscribe · email preferences · view in browser
Agency · Monthly Report
Newsletter · Consulting