Monthly report · Prepared for Northwind Coffee
+34%
sessions
2.9%
conversion
$61k
attributed revenue
The paid social experiment worked.
We moved 40% of the budget out of search and into paid social for August. It returned more than search did at the same spend.
What moved
Paid social carried the month
What we fixed
Checkout drop-off, halved
Fold & Co · unsubscribe · email preferences · view in browser
Preview · 600 × 800
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In today’s email
UX best practices · Website design · E-commerce · Fantastic finds
1. Five UX practices that quietly increase revenue
Size guides — 87% of apparel sites don’t have them.
Human models — 69% of sites don’t use them.
Bright Lane · unsubscribe · email preferences · view in browser
Agency · Client Newsletter
Newsletter · Consulting
Four practice areas, one named contact each
Commercial
From letter to trial
Employment
Both sides of the desk
Plain English, on purpose
We tell you whether you have a case worth running.
Fixed fee or a capped range, agreed before we start.
Wren & Callow LLP · unsubscribe · email preferences · view in browser
Law Firm · Service Overview
Newsletter · Legal
Four things shipped this month
Better communication for every team
Shared inboxes mean a question asked once is answered once — no more three people drafting the same reply.
Simplify hiring
Outreach in one thread
Boost onboarding
Week one, prepared
Hirely · unsubscribe · email preferences · view in browser
SaaS · Feature Announcement
Announcements · SaaS