Spark — for marketers

Spark is the campaigns and automations module of Brixus365 — drag-and-drop email marketing for non-technical users, on the same engine that powers your transactional API.

Most marketing platforms treat campaigns and transactional email as two separate products: one for the marketing team, one for the engineering team, two billing dashboards, two sender reputations, two places to debug a delivery problem. Spark and the transactional API live on a single engine, share one deliverability reputation, and surface the same status data to whoever’s looking — marketer, developer, agency, or AI agent.

If you’re sending one welcome email to a single signup, that’s transactional. If you’re sending a Black Friday announcement to your full contact list, that’s a Spark campaign. Both go out the same door.

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What is Spark?

Spark is built around three core ideas:

Building block	What it does
Contacts	Your recipient list. Each contact has an email plus arbitrary key-value variables (e.g. first_name, plan, signup_date) you can use for personalisation and segmentation.
Templates	The email design — built in the visual editor, or imported from HTML if you prefer to hand-code. Templates reference contact variables like {{ first_name }} for per-recipient personalisation.
Campaigns	The send. A campaign picks a template, a recipient list (a segment of your contacts), and a schedule (now, later, or recurring). Spark renders the template against each contact’s variables and dispatches all of them through the same delivery engine your transactional API uses.

Plus three follow-on ideas you’ll meet as you grow:

• Automations — multi-step sequences (e.g. “send onboarding email day 0, follow-up day 3, re-engagement day 14”)
• Segments — saved filters over your contacts (“active users who signed up in the last 30 days”)
• Analytics — delivery, open, and click metrics rolled up per campaign or across your account

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Spark vs the transactional API

Two ways to send email, picked by the question “is this a 1:1 message triggered by a user action, or a 1:many announcement on a schedule?”

	Transactional API	Spark campaigns
Triggered by	A user action in your app (signup, password reset, payment)	You — manually or on a schedule
Recipient count	Usually one (sometimes a small batch)	Hundreds to millions, segmented from your contacts
Latency target	Seconds — the user is waiting	Minutes — bulk send queued and paced
Authoring	Code (or starter templates)	Drag-and-drop visual builder (or imported HTML)
Recipients	One recipient address per call	A saved segment filter over your contacts
Examples	OTP, magic link, password reset, receipt, security alert, welcome	Newsletter, product launch, holiday promo, re-engagement
Where it lives	/docs/api-reference	This section

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How a campaign flows through Spark

When you click Send on a Spark campaign, here’s what happens between the click and the inbox. Useful when debugging “where is my email?” questions.

1. Draft. You’re in the wizard — picking template, recipients, and schedule. Editable in every way.
2. Ready or Scheduled. When you finish the wizard, Spark validates the recipient list (drops invalid addresses, flags known bounces) and parks the campaign in one of two states: Ready if you picked “Save as Ready” (waits for you to click Send), or Scheduled if you picked a date and time.
3. Recipient resolution. When the send actually starts — either you click Send Now on a Ready campaign or the scheduled time arrives — Spark fetches the contacts that match the campaign’s recipient filter. Resolution happens at send time, not schedule time, so a contact added between scheduling and send is included if they match.
4. Processing. Spark prepares the per-recipient messages. Usually flicks past in seconds.
5. Per-recipient render. For each contact, Spark renders the template with that contact’s variables. Personalisation tokens like {{ first_name }} resolve to that contact’s first_name value.
6. Sending. Each rendered message goes out, paced to match your plan’s send capacity.
7. Delivery feedback. As messages are accepted, delivered, opened, clicked, bounced, or marked spam, Spark updates the campaign’s analytics in real time. You’ll see counts move on the campaign report.
8. Suppression. If a contact bounces or unsubscribes, they’re added to your account’s suppression list and excluded from future sends — no extra setup needed.
9. Sent. Once dispatch finishes, the campaign moves to Sent and opens / clicks keep flowing into the report.

Each transition above is reflected as a status on the campaign — see Campaign statuses for the full reference of what each one means and when you’d see it.

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Dashboard vs API access

Spark is built dashboard-first. Most teams start there because it doesn’t require code:

• Sign in to app.brixus365.com
• Click Spark in the left nav
• Campaigns, Automations, Contacts, Segments, Templates, Analytics — all available without writing a line

Programmatic Spark access (creating campaigns from your own code, triggering automations from a webhook, syncing contacts from your CRM) is gated to paid plans. Free plans get the full dashboard experience but cannot create API keys with marketing:* scopes — see API Keys for the details.

Capability	Free	Paid (Standard / Enterprise)
Dashboard access — create campaigns, manage contacts, view analytics	✓	✓
Visual template builder + your saved templates	✓	✓
Recipient segmentation	✓	✓
1 automation workflow	✓	3 (Standard) · Unlimited (Enterprise)
Programmatic campaign send via API	—	✓
Programmatic contact / segment management via API	—	✓

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What’s next

You want to…	Go to
See every status a campaign can be in (and what each means)	Campaign statuses
Read your campaign results after sending	Read your campaign results
See analytics across all your campaigns	Spark Analytics
Group related campaigns and track them together	Campaign Groups
Search, filter, and manage your full contact list	View and manage your recipients
Download recipient exports and track export status	Reports
Send your first transactional email instead	Transactional Quickstart
Compare free vs paid plans	Pricing
Sign in and create your first campaign	app.brixus365.com → Spark

Stuck? Email support@brixus365.com — we read every message.